Embracing slow-fashion

Updated: Aug 9, 2018

As seen in Tortoise Magazine

I recently collaborated with Tortoise Magazine on a slow-fashion piece for issue 5 of their publication. This was an important collaboration as it marks the choice I have made moving forward in my work to only align myself with brands and publications that hold the same values. The article highlights the toxicity that the fashion industry is having on our collective wellbeing and addresses some sustainable practices we can all adopt to make a difference.

On shoot day we hiked through the middle of the woods on the outskirts of Ruthin, with about 20kg of thrifted and borrowed clothes. This was actually quite a fitting start to the project as we wanted to highlight the unglamorous side of the fast-fashion industry. The article addresses a number of issues with fast-fashion and I'm really proud of the end result, particularly the sheer impact of the use of the salvaged plastic against the street-style clothing. All of the clothes used in the shoot were vegan, borrowed and thrifted and nothing was bought as 'new.'

I'm of the opinion that we need to get back to a time where we hero smaller brands and get back to valuing the design process. This in turn will lead to owning more timeless pieces and coveting these items again. There are so many options available now in the slow-fashion space. Whether that's supporting a sustainable indie brand, buying vintage/thrifting, supporting biotechnology advances or giving upcycled clothing a go. Slow-fashion is the only sustainable option that ensures an ethical and environmentally conscious purchase.

For the full article pick up your free copy of Tortoise Magazine in independent businesses around Chester city centre. If you can't find one, or would like a copy mailed out to you, you can purchase the latest issue here.